Our Story

It all started when…

Ray and Rhonda moved back to Lubbock in 2014 and immediately took to produce farming in the Texas Panhandle. “We started growing produce for ourselves. We didn’t like when we’d go to the market and we’d find stuff that was picked early. We’d go to the grocery store and it seemed like… this doesn’t taste good; this doesn’t look right. We knew what good food was – and what it should be. So we wanted to have stuff that was grown and ripened right here. And it turned out to be such a welcomed thing here in Lubbock that we expanded our farm so we would have more to sell at the farmer’s market!” Though the couple began their operations in 2014, Ray and Rhonda are no strangers to farming, as both of them grew up doing it: it’s in their background and blood. Ray is a retired veteran – having served in the Air Force, but, as Rhonda mentioned, “farming is something we’ve always done. Even with moving around, I always tried to have a small garden to grow produce”.

Practices

R&R practices sustainable farming, which Rhonda explains as “… meaning that what we put into the soil sustains the soil and life for the earth, and human beings.” Ray adds, “We don’t pick it green; we pick it when it’s ripe and we sell it right off the farm. It’s not being transported. Plus, we also practice what is called ‘Good Agricultural Practices’, a program we started practicing years ago.”

Rhonda said, “We do what we do because we’re giving back. We have planted a lot of younger trees. We may not be here to see them, but that really doesn’t matter because we’re doing it for the future. We’re putting stuff in the ground that is sustainable for the ground, for us right now, and to keep our customers healthy”.